11 Ways to Significantly Increase Live Viewers [2022 Update]

Live streaming software has been incredibly valuable for businesses in today’s video-dominant world. No matter the desired end result, one common goal for companies who live stream is to get in front of their target audience and increase stream viewership.

Starting your first live stream and instantly getting thousands of viewers would be nice, but that’s not realistic. To increase the number of live viewers on your stream you need strategy and action. You need a plan to get people to join your live stream.

This post will teach you how to get people to watch your live streams on your website and social media platforms. We will also talk about why you would want to stream live video and the value of increasing stream viewership for your business.

Plus, we will cover some simple tips on how to take your streams to the next level in terms of live streaming quality, how to get more viewers and how to promote your live stream.

Why Businesses Use Live Streaming to Increase Viewership

Live streaming and VOD content have many uses in the business world.

There are several reasons why a business might want to start live streaming video. Many businesses use live and on-demand video content to reach out to customers and colleagues.

Live streams are ideal for:

• Live events
• Breaking news
• Sports
• Politics
• Speeches
• Product releases
• Q&As

Many businesses are streaming digital conferences, hosting webinars, and similar events with live streaming. Events designed to bring the community together make great live streaming content as well.

The Value of Increasing Live Viewers on Streams

Are more viewers always better? Let’s find out.

As we’ve established, live streaming can be very valuable to businesses and professional organizations, but why should somebody care how many viewers they have?

High viewership is more valuable to some broadcasters than others. For example, more is better if your goal is to monetize a stream. The same will apply if you’re trying to build brand awareness.

If your goal is to generate leads or collect email addresses for your mailing list, you will want to take a look at quality over quantity. Depending on what you’re selling, thousands of viewers may or may not be necessary. For example, if you have a service-based business, you only need a few highly qualified leads. More leads may be valuable for a physical or digital product.

However, if your live stream is meant for internal use, amassing a ton of viewers isn’t necessary as you really only need your team or employees to tune in. It could be a training session, a meeting, or something.

More viewers are not bad, but you should identify your business’s goals before fixating on reaching any specific number of viewers. You need to determine how many people you need to watch your live stream for it to be a success.

11 Ways to Get More Live Stream Viewers

Use these 6 strategies to get more viewers on your live stream.

By incorporating live streaming into your video content plan, you’re putting yourself in a good position for a decent number of viewers and engagement. Live streams tend to generate urgency and “buzz.” That makes people more likely to sign up and show up.

Marketing professionals confirm that this is true. According to Troy Evans at Moz, “We’ve known for some time now that a live broadcast will often produce a significant increase in viewership.”

Starting in 2014, for example, the Superbowl achieved a 1000% growth in live video streaming over the previous year. That was but one sign that audiences have been ready for live streaming for some time.

However, clicking “Start Stream” is just the beginning. Most businesses need additional tools and methods to improve the viewership of their live broadcasts.

Here are a few tips that you should apply to your live streaming video content strategy to get more live stream viewers.

1. Research Your Audience

You must be aware of your audience if you are looking to increase stream viewers. Before developing additional engagement strategies, first, understand their needs. You could pack a live meeting with activities, but if they’re geared toward a different audience or industry, your audience won’t find them interesting.

How do you determine your audience’s needs?

To better understand your live stream audience, follow these steps:

• Identify your goal: What kind of live stream or webinar are you offering? Is it instructive, entertaining, or commercial?
  Establish your goals for your live stream and purpose. The remaining steps will be more straightforward when you are aware of the goal of your webinar.
• Analyze the demographics: Discover your audience’s age, income, occupation, level of education, and location.
• Determine difficulties: You can ascertain your audience’s pain points once you are familiar with their demographics. Create your webinar so that it addresses these issues or even offers a solution.

You can use the following strategies to learn more about your webinar audience:

• Create your surveys and polls, or look for existing studies that have been done on your audience.
• Social media: Monitor discussions about your industry by following industry influencers and pertinent hashtags.
• Forums: To better understand the needs of your target audience, use the questions they pose in support forums.

2. Promote the Broadcast

Before your live streams start, you’ve got to generate some excitement. That is the best way to get more people to watch your stream. Spread the word to your audience so they know that they can expect a fantastic live stream from you.

This means posting on your blog, social media, and other live streaming platforms. Email sequences are a great tool here. The more you share information about and promote your stream, the more people are likely to show up.

3. Get People to Pre-Register

Encourage people to pre-register for your stream as a way to capture leads and get a virtual “headcount.” This strategy will likely encourage people to show up rather than just thinking of showing up.

You can send reminders before you go live or use a live countdown. Sending reminders is a great way to get people to watch your stream.

4. Collaborate With Others

One of the best ways to increase viewership is through collaboration. Invite industry experts and influencers to your live stream. Using experts and influencers can add credibility to your brand.

Also, collaborating is a great way to promote your live stream. Whoever you collaborate with can promote the live stream on their social media platforms, email newsletter, podcast or whatever means of communicating with their followers they use.

Guests can help increase interest in your live stream and allows for cross-promotion of your live stream to a bigger audience.

5. Pin The Scheduled Live Stream

On most social media platforms, you can pin your most important content to the top of your profile. Social platforms such as Twitter, Facebook, and LinkedIn all allow you to pin content to the top of your profile.

By pinning your live stream to the top of your social media page, you ensure that anyone visiting your page will see the information about your live stream right at the top. It is a great way to drive more traffic to your live stream.

How to Take Your Streams to the Next Level

Having a ton of viewers will likely equate to more engagement and conversions. However, if the quality of your content is lacking, the quantity of viewers becomes less important.

As you work to increase your viewers on your live stream, you should also be taking the appropriate steps to enhance your videos and make them even more easily accessible.

Here are a few tips to help you take your live streams to the next level.

Use a Low Latency Video Streaming Provider

Latency refers to the delay between filming action and when that content appears on your viewer’s screen. In live streaming, latency between 30 and 60 seconds is typical. However, this degree of latency can introduce problems. It is especially true when it comes to “second screen” use.

80 percent of sports fans use a “multi-screen” approach while watching sports. In other words, they look up stats or chat with friends while watching the live game. Of course, it ruins the live viewing experience when Twitter updates you about a game-winning shot before your live stream updates.

To fix this issue, look for a low latency live streaming provider. Low latency solutions typically have latency in the 10 second or less range. For example, Mslive now offers a Direct HLS low latency streaming solution.

Invest in Reliable Equipment

Professional broadcasts require professional live streaming video equipment

These days, you can record a decent video with a cell phone, but even though you can, that doesn’t mean you should. Professional-grade equipment is more reliable and consistent.

You wouldn’t want an important broadcast ruined by bad audio quality or fuzzy video. For that reason, most professional broadcasters choose a single or multi-camera live streaming setup, in concert with dedicated professional cameras and a hardware or software encoder.

Don’t forget about audio, either. Audio is a lot more important than you may think when it comes to your live streaming setup. Mslive has found that audio is as important as video quality. Therefore, investing in high-quality audio is a must.

How to Get More Views on YouTube Live Streams and Twitch

Twitch and YouTube both use a social structure that allows you to follow or subscribe to a channel. Since this is the case, your content will automatically pop up on your followers’ timelines any time that you stream.

This social media structure alone is very convenient and beneficial because it also means built-in tools for commenting and engaging. The algorithms love engagement, so this will bring your post to viewers with similar interests those interacting with your content.

SEO is something that we mentioned as a general approach, but you’ll want to dive into the specifics of SEO for Twitch and SEO for YouTube. This will help link your streams to the suggestions on similar videos and bring viewers to your channel.

Explore options for running ads for your YouTube or Twitch stream. YouTube allows you to promote your channel with Google Ads. You could also run paid ads that link to your stream on Twitter, Facebook, or Instagram. Paid advertisements are a great way to learn how to get more viewers on YouTube Live and Facebook Live.

Conclusion

To increase live stream viewership, you need to promote ahead of time, create valuable content, use SEO to your advantage, and keep your stream’s quality high. Importantly, you also need to use the professional tools provided by an excellent online video platform.

With a little strategy and implementation, we’re sure you’ll get more live viewers and hit your streaming goals in due time. You can increase stream viewers with the right strategies.

If you’re looking for a professional streaming platform to host your streams and optimize your viewership, we recommend giving Mslive a try.

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