How Do I Sell My Videos Online?

Yes, there are many ways to monetize your content. But now, everyone and their mother are YouTubers, so the market is over-saturated. Can you still make money off of YouTube? The answer is yes; there’s still more than enough room for new content creators.

For example, YouTube has reported a 30% revenue growth for the past four years. Despite the site being around for over a decade, it continues to grow at an alarming rate. And YouTube is far from being the only video monetization platform on the Internet.

So how do you make money off of YouTube? Let’s look at ten strategies that will help you get started.

1. Choose a Niche

Finding a niche is the first step to any successful online venture. When making money off of videos, you’ll have an easier time if you choose a specific niche.

There are millions of gaming channels on the Internet, but only a handful make it big. The same goes for beauty, fashion, and lifestyle channels. There are just too many of them. However, if you can find a specific niche within these broad categories, you’ll have a much better chance of succeeding.

Now, this doesn’t mean that you should avoid popular niches. Some of the most lucrative video niches have thousands of content creators:

And there are many more. The key is to find a specific niche within these broad categories. For example, instead of starting a money management channel, you could start a channel about money management for millennials.

That’s just one example, but you get the idea.

2. Create a Content Plan

Live streaming helps create a video content strategy for online sales that can be repurposed in multiple ways.

When you have a topic and an idea of who you want to create content for, you should list all the general topics you could create content around. From there, narrow the topics into a series of more specific videos.

To understand your audience better, it would be wise to answer some questions, such as:

You should also decide on a content format. There are all sorts of different types of videos you could create:

The length of your videos will also be niche-specific. For instance, an online course requires your videos to be between 15 and 20 minutes. On the other hand, a product review could be two minutes or less.

You also need to consider the type of equipment you’ll need to produce the videos. Your smartphone might be enough to get started if you’re on a tight budget.

3. Strategize for Monetization

You can monetize your video with SVOD, AVOD, TVOD, or a combination of any of these methods.

Plan out which you’ll use and how much you will charge. Be realistic regarding the value you are providing and what your target audience would be willing and able to pay.

Remember that your paywall and/or online video platform may take a commission or charge a transaction fee as you create your prices.However, this won’t be a big deal if you plan well ahead and tack that small percentage onto your price.

4. Choose a Streaming Platform for Your Videos

Leverage a professional live streaming platform when monetizing your online videos.

Now that you know how to monetize your videos, you must pick a proper live-streaming platform. You need one with the tools to host and deliver your content directly to your audience.

Choosing a platform that includes a secure paywall is important if you are going with a subscription or pay-per-view method.

5. Determine the Best Method of Distribution

You know who your audience will be and what kind of content you create for them, but how are you going to get it to them?

If you are creating an on-demand video platform, you’ll want to figure out how to bring people to your site. If you’re monetizing with ads, standard content distribution methods, like SEO, social media marketing, email newsletters, etc., should do the trick.

It is important to keep distribution and promotion at the back of your mind as you produce your content because it will be easier for you if you create promo materials as you go.

6. Create Your Videos

If you are live streaming, this is pretty straightforward. You set up your equipment and click “Start Streaming.” However, if you want to create pre-recorded material, you’ll need to put in some effort.

How much effort? Well, probably more than you think. Research shows that a 5-minute-long video takes roughly 7 hours of production. So, don’t be frustrated if you spend way more time than you initially thought.

Our recommendation would be to start work on a small project first. That way, you can get a feel for how much time and effort goes into video production.

For example, you could create a 3-minute-long product review. Once you see how long that took, you can scale up accordingly.

Of course, you can hire a skilled team to do this, but if it is your project, you’ll want to have some idea of the process.

7. Upload to Your Video Platform

Once your videos are edited to your content, upload them to your OVP. Again, this should be very straightforward on most platforms.

8. Create Playlists and Channels

You can likely create playlists, channels, or packages depending on your online video platform. That allows you to group similar content.

Now is particularly useful when selling video content like courses or training sessions. It makes it easy for viewers to access related content in the sequence that makes the most sense.

9. Create Your Website

Part of selling video online requires an on-brand platform for users to access your content. So how to sell videos on your website? To start, an easy-to-navigate website should do the trick. Next, make sure the design is clean and professional.

Netflix is a good platform to use as inspiration for this step. It is well-designed and very user-friendly. Take a look at Hulu for an example of what not to do. Many argue that their platform was not designed with the user in mind.

Depending on which OVP you use, embedding videos on your platform should be as easy as copying and pasting a small code snippet.

10. Promote Your Platform

Earlier, we mentioned figuring out a distribution method for your content so that you’d have a good idea of how to promote it when the time came. Establishing that early on allows you to create appropriate promo materials as you produce your content.

Once your website is ready to go with your first batch of content published, it is time to promote your platform. Then, after you’ve launched your campaign, you can sit back and watch the sales roll in.

11. Plan for the Future

A fully-functional website is plenty to start, but if you’re looking to scale this platform in the future, developing apps for mobile streaming on smartphones and tablets is a good idea. Smart TV apps are also a plus here.

The goal should be to make your content as accessible to your target audience as possible.

How Do I Sell My Videos Online?

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